Following up on my earlier post about the Cartoon Network…
I sent off emails to Cartoon Network and the various sponsors and mostly received obnoxious spin. No a single sponsor apologized for sponsoring an offensive program. Most of them gave the same kind of double-talk, corporate crap response. For example, this was the response I received from General Mills:
Thank you for contacting General Mills. We appreciate your comments regarding our advertising for General Mills products. Your opinion is important to us, and will be shared with our marketing and advertising staff.
Kellogg’s was similar but longer:
Thank you for your comments regarding the spot placement of our advertisements in a recent Xiaolin Showdown program. We appreciate your opinion regarding television programs that do not meet your expectations.
They then went on to explain that they have 19,000 advertisement spots per year blah, blah, blah. Anyway this has been the sort of response I have been sending to these generic corporate responses:
Dear Ms. Banuelos,
Thank you for responding so quickly to my email. I understand how difficult it is to preview every program but in this case the program was originally aired one year ago and this was a repeat showing. Many of us with children with Down syndrome had registered our complaints at that time but they seem to have gone unnoticed by both Cartoon Network and the advertisers. What we are asking is that Kellogg’s use its enormous influence (since it is such a large advertiser) to discuss this issue with Cartoon Network and ask them to take this particular episode of the show out of their repeat rotation or at the very least that they edit the episode to remove the offensive line. I am sure you understand that when one character refers to another as having Down syndrome as an insult that this is completely unacceptable. This is as beyond the pale as if they had said that the other character was stupid because they were part African-American. Hurtful stereotypes aimed at school age children are destructive of everything that we are trying to do by mainstreaming children with disabilities into our public schools. We are trying to build acceptance and Xiaolin Showdown is tearing this down to promote fear and hatred.
I know that Kellogg’s wants to do the right thing and support all children (whether disabled or not) and their families. This is an opportunity for Kellogg’s to use its influence in a good way.
I would also like to add that my wife is an RN with AHRC on Long Island in NY. She trains people who work with the disabled. If you think your marketing staff could use an in-service to discuss diversity and its relation to the disabled, she would be more than happy to do that at no charge, of course.
Thank you for your attention to this matter.
All the best,
Thomas Paul
webmaster: http://www.downsyn.com/forum
P.S. Please note that any correspondence will be shared with the thousands of parents who participate on our website and forums.
If I get any meaningful responses I will share them here.
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