February 18th, 2009
Mugs For Everyone
Our friends at Fierce Mobile Content had this to say about our product:
If you’ve ever stood shivering on a Chicago street corner in the middle of January waiting for a bus that seems like it might never arrive, then a mobile application such as the Chicago Transit Authority’s Bus Tracker might strike you as the most ingenious idea since thermal underwear.
That’s us! We are as ingenious as thermal underwear! CTA Bus Tracker has been getting rave reviews. I have worked on a lot of cool products since I started in this business a couple of hundred years ago, but having a product that is out there, out in the public’s eye where it can get reviewed by the general public is something that most developers rarely get to enjoy.
Most development involves the parts that you don’t get to see. BusTime™, which is exposed to the general public, also has most of its development where you can’t see it. Yes, you go to the map and see when the bus will arrive but those predictions come from somewhere. There is a huge development effort involved in making those predictions available and accurate. And there’s hardware on the buses that tracks the position. And the information from that hardware has to be captured and analyzed by our software. BusTime™ is a complex, interwoven product that makes being a bus rider a better experience. I can truly say that I am proud to be part of the development of this product.
By the way, the picture is one of the coffee mugs that were made up by our sales department and given to us after we won the prize.
Elbog wrote,
You have a lot to be proud of. Sometimes it’s not always easy to see the benefit of what we do – I’m fortunate in my line of work to be able to link a lot of what I do to both patient care and comfort. It’s one thing to work on an AC unit, quite another to walk into a patient room and make their TV work well or hook up their XBOX – it’s instant gratification. I wish they had that tracking system for Emma’s schoolbus; it’s nearly a daily source of frustration for Vicky. I hope this enterprise makes you a richer man for some time to come.
Link | February 18th, 2009 at 5:37 pm